Two brands that have been doing this with great success are Farfetch, the ecommerce platform for luxury goods, and comparison brand Uswitch. In the second season of ‘Marketing that Matters’, a podcast from Econsultancy and Marketing Week sponsored by Google, both brands spoke about how they have used customer data and automation to reach audiences at the right moment and engage them with the brand.
The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results.
Many sectors saw drastic shifts in customer behaviour brought on by the Covid-19 pandemic and its associated trends, such as home working and the digitalisation of many aspects of day-to-day life.
Sometimes, it has been relatively straightforward to determine how these will affect purchasing habits, but more often than not, marketers have needed reliable real-time sources of customer data to understand what these trends mean for their brand and how they can position themselves to take advantage.
Adam Cartlidge, Senior Director of Customer Acquisition at Farfetch, explained in the third episode of Marketing That Matters how his team used search data to determine how pandemic trends were affecting how customers interacted with luxury goods. Luxury retail was drastically impacted by the Covid-19 pandemic and the closure of bricks and mortar stores and boutiques; however, the demand for luxury goods was very much still present, just manifesting itself in different ways. As Cartlidge told Russell Parsons, Editor-in-Chief of Marketing Week and the host of Marketing That Matters: