Although the WeChat video account has a relatively short field of short videos and live broadcasts, with its strong traffic support and social attributes, the number of daily active users exceeded 450 million in more than two years. You can turn off Douyin and Kuaishou, but you can't turn on WeChat. Due to the strong social nature of WeChat and the characteristics of interconnection within the ecosystem, the layout of video accounts is undoubtedly the best choice for creating a closed-loop business.
WeChat video account live broadcast, as one of the content forms of WeChat video account, is Number List one of the good choices for brand promotion and delivery. So how to make good use of WeChat video account to live broadcast?
As the saying goes: "If a worker wants to do a good job, he must first sharpen his tool; if a tool wants to do its best, he must first obtain its method." We will do a detailed dismantling from the most basic tool level.
One, the sharp tool
There are 3 tool ports for live video number live: video number assistant on web page, video number live broadcast tool on WeChat PC side, and mobile live broadcast tool. The functions of various tools are different.
Of course, these three tools can also be used at the same time, which makes up for the limitations of the functions of one tool and enriches the live broadcast gameplay.
1. Video Number Assistant
The video account assistant is a web-side tool with relatively simple functions, mainly providing commodity management and data functions. If you need to open a live broadcast, you can only solve it by pushing the stream.
1) Live room management
The video number assistant on the web page does not support direct broadcast, and you need to obtain the video source through live streaming. The streaming address and key provided by the video account assistant can output live streams through third-party platforms such as OBS.
Live streaming, OBS (Open broadcaster software) is a software tool that pushes video sources to the server.
The advantages of live streaming are due to the functionality of the software. It can provide better picture quality, richer picture content, more flexible live broadcast scenarios (such as green screen), etc.
The conditions for opening the live streaming of the video account: verify the account.