Apr 11, 2022
In Welcome to the Forum
HubSpot example : analyze the success of your marketing initiatives using reporting tools. 2. What does the playing field look like? After looking into your own kitchen, a logical next step is to see what is happening around you. What does the playing field look like? Just like you, your competitors have not been sitting still. So take a look around the fields to find out what's going on in your market. Who developed what? What are their strengths and weaknesses. And are there any new players added? On the basis of this information you can, for example , draw up battle cards for your sales team . In addition to looking at your competitors, it is also important to know what is going on in the market. A good Telemarketing list way to always stay up-to-date is to set Google Alerts on important keywords and to subscribe to newsletters on relevant media platforms. In addition, I recommend following influencers in your field on LinkedIn and listening to relevant podcasts for inspiration. Additional Tip : Some B2B Marketing Podcasts I Love Listening: State of Demand Gen , Demand Gen Visionaries , Pipeline with Dave Gerhardt , and SaaS Bazen Podcast . 3. Business goals as a starting point Time to start planning for next year! Everything is covered by the turnover target to be achieved for the coming year. All initiatives you undertake should contribute to this goal. Let's say the goal is to reach 3 million euros in turnover.