Apr 10, 2022
In Welcome to the Forum
Even if this method of pre-sale, next-day delivery, and self-pickup has significantly reduced platform losses and greatly reduced distribution costs, it is still a difficult problem to build community group buying supply chains in sinking markets, not to mention the decentralized traditional e-commerce model. As an important category of community group buying, fresh food affects consumers' shopping experience in aspects such as product selection, warehousing, and logistics. Consumers' pursuit of fast, efficient, and economical also determines the heavy model of community group buying, low interest rates, and difficulty in scale expansion. Therefore, the supply chain has become the key to industry competition. In the construction of the supply chain, the performance cost is relatively high, and the fresh food in the front warehouse needs to be put into the warehouse, so it is necessary to pay the rented warehouse, water and electricity fees, and the wages of warehouse managers; Due to limited space and on-time delivery, the delivery cost is relatively high. According text message service to the calculation of the profit model of Dingdong grocery store pre-position by Open Source Securities, we can see that: In the case of neutral assumptions, it is assumed that the customer unit price/daily customer order volume/gross profit margin is 50 yuan/1000 orders/25% respectively, the annual revenue is 16.59 million yuan, and the gross profit is 4.15 million yuan; on the cost side, it is assumed that one order is delivered. The fee is 6 yuan, and the annual distribution fee reaches 2.19 million yuan, as well as rent, labor, amortization, water and electricity and other expenses, totaling 4.2 million yuan, accounting for 25.3% of the revenue, and the operating profit is negative. This is the case for the front warehouse for the time being, which shows how high the construction cost of the entire supply chain is.